Learn the social media and digital marketing strategies that work for not-for-profits, social enterprises and cause-organisations from people who have been there and succeeded.

Change the World was created to make social media education accessible to cause organisations so they can survive and thrive in a today’s digital world. Now it’s your turn to join the 13,987 others who have taken advantage of this free conference over the past 5 years. 

Change the World is a FREE full day virtual summit on May 25, 2021.

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This conference is designed for people working in not-for-profits, social enterprise and impact-based organisation who want to understand social media or get more confident and doing it.


If you feel like there is still so much to learn in the world of social-media marketing but you struggle to find information relevant to cause-focused organisations, this event is for you.

If you want to get more confident with social media, learn from people who have been where you are and understand your unique challenges and leave feeling inspired and excited again… this is for you.

It's free. Let's be honest. Does that mean it will be crap?


Here are a few things our more than 15,000 past attendees over the past 5 years said about the event on social media:

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Who attends Change the World?

Most attendees work for, or founded, a small to medium not-for-profit, social enterprise or community organisation. They include marketing and communication staff, admin officers, operations managers, event coordinators, volunteer or fundraising managers, founders and CEOs. They are looking for hands on practical advice they can implement straight away and have fun at the same time.

We also attract plenty of social media specialists and marketers from big charities and government departments. We’ve had past attendees from WWF, World Vision, Red Cross, The Salvation Army, CanTeen, Starlight Children’s Foundation, Royal Flying Doctors Service, Make-A-Wish Australia and Ronald McDonald House – just to name a few. 

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Frequently Asked Questions

Is this event going to be boring?

Definitely not. You’ve never been to an event like this. There will be some music, plenty of laughs, loads of free stuff, heaps of inspiration, and sometimes even a few tears.

This is an event for people who seriously want to change the world, and it is unlike any training event you’ve ever been to. You will leave with your head buzzing with ideas and a heart full of passion.

Is it actually free?

Absolutely, totally, 100% free. This is our way to give back to the community on a large scale, and tickets to this will always be free.

Who is putting this event on?

Change the World is put on by Hancock Creative, with the support of a lot of incredible speakers, supporters and sponsors.

Hancock Creative are an award-winning education agency who has worked with not for profits and social enterprises around Australia.

They’ve worked with some very inspiring folks including: Australian Red Cross, Starlight Children’s Foundation, Lifeline WA, Bankwest Foundation, and about 300 others.

Hancock Creative’s mission is to create a better tomorrow by furthering worthy causes around the world. So that’s why they dreamt up Change the World.

Can a few people from our organisation come along?

Definitely. We encourage you to bring along a decision maker like a director or CEO, because we hope they’ll get as excited about marketing as we are.

How do I get access on the day?

You simply need to head back here to https://change-the-world.heysummit.com/ and in the top right hand corner you can select 'Login'. Add your email address that you registered with and hey presto, you're in!

But I have another question you haven’t answered?

Oops! Feel free to email us at wow@hancockcreative.com.au and ask it directly. We’ll get back to you as soon as we can. If it’s a great question, we can also go back and add it to our FAQs. 

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