For more than 14 years Jen has delivered major brand, marketing, event and fundraising projects for some of Australia’s leading charities. As the Brand Manager for Cancer Council Queensland, Jen was responsible for the rebrand of major national events including Daffodil Day, Australia’s Biggest Morning Tea and Girls Night In.
Now as the marketing manager for Perry Cross Spinal Research Foundation, she is passionate about authentic, emotive storytelling and creative direction that drives fundraising results. Jen believes her unique fundraising superpower is empathy and will share how she’s used this skill to increase fundraising results in campaigns in 2020.
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